Descent
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You're Closer to Building This Than You Think
Follow the light.
The next move is already in motion.Everybody has an a-ha moment in them. Most people just never get handed the tools to have theirs.
So I built one for myself. Then I built the thing that lets you have yours.
Project Canvas
Coming soonSay what you want in plain English. Watch a team of AI agents form, argue, check each other, and build it. You see every step, so the next one is yours.
Open the page ↗Twelve years at Google, in the most complex corner of marketing there is, taught me one thing: most systems people call too complex to touch are just undocumented.
Canvas is me documenting one, in public, with you watching.
You say it.
Describe what you want in plain English. No prompts to engineer.
The team builds it.
Agents with real roles form around the job, check each other, and show their work.
You learn how.
You leave knowing how it was made, so the next one is yours.
Want to be there when it opens?
You're Closer to Building This Than You Think
Follow the light.
The next move is already in motion.Everybody has an a-ha moment in them. Most never get handed the tools to have theirs.
Project Canvas
Say what you want in plain English. Watch a team of AI agents build it, and see every step. Coming soon.
Open the page ↗Twelve years at Google taught me one thing: most systems people call too complex to touch are just undocumented.
Canvas is me documenting one, in public, with you watching.
You say it. The team builds it. You learn how.
Want to be there when it opens?
Send itProject Stoplight
One editorial column, palette pulled from the hero video. Headline sits in the open sky to the right of the signal; the video pins and shrinks into a framed card as the page slides over it. Both frames scroll — drag inside them.
Hero copy now clears the signal entirely — right-hand column, vertically centered, lifting away as the video shrinks.
You're Closer to Building This Than You Think
I build agentic AI systems with people who never thought they could — and teach how the work gets done along the way.
Everybody has an a-ha moment in them. Most people just never get handed the tools to have theirs — so I build creative systems that put those tools in reach, and show their working while they do it.
Project Canvas
Turns a real-world goal into a visible, quality-controlled team of AI agents and teaches you how the work gets done while it does it.
2026 · Design + build
Twelve years in programmatic and adtech covering custom bidding, algorithmic media buying, and the toughest marketing complexities the industry faces.
That is where I learned that most systems people call too complex to touch are just undocumented ones. Now I build agentic systems for people who were told this kind of work wasn't for them — and show them how it gets made, so the next one is theirs.
Agentic systems
A goal becomes a team of agents with defined roles, quality gates, and work you can watch happen.
Custom bidding & algorithms
Twelve years of programmatic problem solving for marketers, in work you can inspect.
Narrative & docs
You don't just get the output. You learn how it was made, so the next one is yours.
Tell me what’s on your mind.
A project, a question, or just hello. All of it reaches me directly.
You're Closer to Building This Than You Think
See the workEverybody has an "A-HA!" moment in them. Most people just never get handed the tools to have theirs.
Project Canvas
Coming soonA real goal becomes a visible, quality-controlled team of AI agents — and you learn how the work gets done.
Twelve years in programmatic and adtech covering custom bidding, algorithmic media buying, and the toughest marketing complexities the industry faces.
Most systems people call too complex to touch are just undocumented ones.
Agentic systems
Defined roles, quality gates, and work you can watch happen.
Custom bidding & algorithms
Twelve years of programmatic problem solving for marketers.
Teaching as you go
You learn how it was made, so the next one is yours.